WE WORK WITH MORE THAN 70 B2B IT CLIENTS
CASE STUDIES
„Professionally managed SEA campaigns with a strong B2B focus. The result is a steady stream of high-quality leads and a highly successful partnership.„
ERP system
Initial situation:
Measures:
Result:
„Surprisingly good quality"
in terms of leads. (…) Significantly
more enquiries. Can the
Cooperation at all costs
“Recommend this case'
Quality management software
Initial situation:
Measures:
Result:
„We enjoy working with Leadeffect and have had a successful partnership with them. They have familiarised themselves thoroughly with our field of expertise. “We can recommend this team to any B2B software company."
Android OS
Initial situation:
Measures:
Result:
B2B ≠ IT B2B
„Our solution is too complex“ – in fact, 80 per cent of our clients had already had bad experiences with agencies that had little or no B2B and IT experience before working with us. Even established B2B methods cannot be applied directly to the IT sector.
WHY LEADEFFECT?
An understanding of complex software and IT solutions
Your solution is just as complex as your customers’ needs. We already have experience across a wide range of IT areas, from IT security and data analytics to software development, cloud services and SaaS.
Strategic partner & driving force
As a strategic partner, we help you identify the best way to reach your target audience for your solution and choose the right channels. We keep a close eye on the latest developments and proactively contribute fresh ideas.
Online Marketing & Full-Service Solutions
The IT purchasing decision-making process takes place online – yet promising campaigns often fail in-house due to a lack of resources. We have a broad presence across a wide variety of channels and can handle the full-service implementation for you.
Insights gained from more than 70 B2B IT clients
As we have already worked with a wide variety of IT service providers and software companies, we understand the dynamics of the purchasing decision-making process and know which lead generation approaches are currently effective.
OUR STRATEGY
To generate leads successfully, you need to be able to explain what problem your customers have, how you solve it, and why you do it better than your competitors. We ensure that your complex software solution or IT service is presented on your website in such a way that your positioning, benefits and added value are immediately clear – with tangible use cases, authentic images and customer testimonials that lend credibility.
If required, we can also help you develop a user journey tailored to the IT buyer’s journey and refine your positioning so that you stand out from the competition. If you’ve already come up with a workable concept, we’ll work with you to assess its viability and develop sensible options for scaling it up. The concept will then be tested on the market and optimised.
To generate qualified leads, it is important to be present at the key touchpoints throughout the entire purchasing decision-making process and to engage your prospects. That is why we do not view various marketing channels such as SEA, LinkedIn, AI search, content marketing, lead magnets or ABM in isolation, but always take into account the total Include the IT buying journey.
To measure customer enquiries – and thus the success of your campaign – we track the user journey using heatmaps and rely on lead tracking that is as detailed as possible, utilising various analytics tools. We also proactively make suggestions to help you test new channels or content formats within clearly defined testing frameworks.
Book a free strategy consultation!
ABOUT US
Leadeffect GmbH, based in Hamburg, helps your IT or software company generate more qualified customer enquiries. Frederik Dohm and Daniel Mehlen founded Leadeffect in 2017 after gaining an insight into the specific nature of IT marketing whilst working for a major American software comparison portal, and realising that „traditional“ online marketing strategies clearly reach their limits in this area. The core team, which is constantly growing, now comprises eight people plus a network of freelancers, enabling us to provide a full range of relevant services.
FAQ
B2B marketing works differently to B2C marketing, and the IT sector has its own unique characteristics. Most „traditional“ agencies lack a deep understanding of the complex solutions and purchasing decision-making processes in the SaaS and IT sectors – unfortunately, many of our clients have already learnt this the hard way. We have already worked with more than 50 IT companies and understand the specific characteristics and dynamics of the sector.
Yes, we have already worked with various international clients and managed multilingual website and content projects for IT service providers and software companies. We speak German, English and Spanish.
The costs, of course, depend entirely on the scope of services you book. The cost of working with us starts at €2,500 per month. For multichannel support, our rates range from €5,000 to €20,000 per month.
You know your solution best, which is why we rely on information from you to develop the optimal lead generation strategy and produce high-quality content. In the first two months, you should expect to spend up to 10 hours on preparation and planning on your end. Depending on your needs, we can then take care of almost the entire implementation for you, meaning that, apart from a few consultations and reports, there will be hardly any work left for you to do.
In our view, transparency is the most important prerequisite for successful collaboration, and we can only assess whether a campaign is working if we make the results measurable. That is why we rely on lead tracking that is as detailed as possible and regular reporting. Reporting takes place in writing and via video conference. During these sessions, we answer your questions, show you which measures we have implemented and provide you with an outlook on the strategy going forward.
