ABOUT US

B2B IT marketing, Hamburg-based

Leadeffect GmbH, based in Hamburg, acts as a strategic partner to IT service providers and software companies, helping them to generate more high-quality leads. The founders, Frederik Dohm and Daniel Mehlen, first came into contact with software marketing whilst working for a major American software comparison portal and quickly realised that the IT sector operates very differently from the broader B2B market.

When traditional online marketing falls short, a change of approach is needed! The challenge of finding new strategies and tapping into the often untapped potential of SaaS providers and IT companies was the starting point for Leadeffect. We now support more than 70 B2B IT companies as a long-term partner – and new ones are joining us every month.

TEAM VOTES

What the team says

“I’ve felt very much at home in the Leadeffect team right from the start. The work covers a wide range of topics, and there’s always someone available via chat if I have any questions. What’s more, Daniel and Freddi always give me the chance to learn more about SEO and develop my skills.”

“If you’re keen on exciting topics, enjoy working independently and want to learn something new every day, this is the place for you!”

“I feel at home at this company and the atmosphere is very pleasant and lively. Communication between team members runs smoothly and has a very friendly, informal feel to it. If you’re looking for a young and very dynamic working environment with flat hierarchies, this is the place for you!”

ABOUT US

The founders

Before the founders, Frederik Dohm and Daniel Mehlen, set up their own business in 2017, they worked for the British brand Cloudwards. The comparison website focuses on cloud services, VPNs and software. At its peak, the website attracted over a million visitors a month.